FOR IMMEDIATE RELEASE
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
530.452.7111 or email@example.com
Sam Kieckhefer, Public Relations Coordinator
Squaw Valley | Alpine Meadows
530.584.6035 or firstname.lastname@example.org
• For the first time ever, the resort plans to offer skiing and riding after July 4, as conditions permit
• Exciting new offerings and initiatives include inaugural Creating Equilibrium event, renovations to High Camp, solar project to power lifts, and Freedom Fest Fourth of July skiing and celebrations
[Olympic Valley, Calif.] June 29, 2017 – While the lifts are still spinning on weekends at Squaw Valley, the resort is kicking off the summer season with a variety of new offerings and events, perfect for guests of all ages. Phase one of a High Camp revamp begins this summer, the 2017 World Cup will be offset by a new solar project, sushi returns to The Village at locally owned Suko Yama Sushi, Squaw Kids Adventure Camp is back with new activities and lunches, and much more. Guests are invited to experience Squaw Valley Alpine Meadows’ endless season, heightened by the following exciting updates and enhancements.
High Camp Remodel Project
High Camp, Squaw Valley’s mid-mountain facility located at 8,200’, will see a significant revamp, commencing this summer. The revamp will start with the introduction of the High Camp Marketplace, which will carry items perfect for a day on the mountain, now including healthy grab-and-go meals and snacks. Renovations are planned to continue throughout the next few years and will include a complete replacement of the High Camp decks, including the Observation Deck that overlooks Lake Tahoe. Further renovations will include additional seating space for visitors, and new finishes to upgrade the overall look and feel of the building.
Solar Power Project with Simple Power
In March 2017, Squaw Valley Alpine Meadows hosted the first ever carbon neutral Audi FIS World Cup event, and announced that the offset will be made over the next 16 years by a solar project slated for installation on the Squaw Kids building roof during summer 2017. Designed and constructed by local Truckee company Simple Power, the installation will provide clean, year-round power that will help offset a portion of the daily electricity demand from operations at Squaw Valley, including 17 chairlifts, 9 on-mountain facilities, snowmaking guns and carpet lifts. The 52 panel solar project will save the resort from emitting 25 tons of carbon dioxide annually from purchased electricity, equaling 400 tons over the next 16 years. To view a rendering of the project click here.
Squaw Valley Alpine Meadows apparel is now available for sale online through the resorts new e-commerce site. With brands such as The North Face, Kuhl and Landway, and unique logo-wear, it’s an ideal place to gear up for your visit to Squaw Valley Alpine Meadows. Visit retail.squawalpine.com to start shopping.
Squaw Valley Alpine Meadows Mobile App Update
Launched in November, 2016, the new Squaw Valley Alpine Meadows mobile app will now have summer specific features, available in an update following the Fourth of July holiday weekend. Hikers will now be able see their location in relation to the trail system as well as create “groups”, allowing users to stay automatically connected with friends and family on the trails. The intuitive performance dashboard, a popular feature for skiers and riders, will also allow hikers to track their performance on a daily and season-long basis, giving users data on distance and vertical covered, time elapsed as well as number of hikes and total days at Squaw Valley. The new mobile app update will be available to guests in the app store on July 5.
Squaw Kids Adventure Camp Year Two
Back for the second summer in a row, Squaw Kids Adventure Camp will be helping kids explore and discover the outdoors on Fridays, Saturdays, Sundays and Mondays from June 23rd to September 4 from 9 a.m. to 3 p.m. Squaw Kids’ fun, friendly, and experienced counselors will lead campers through activities like nature crafts, Aerial Tram rides, swimming, geocaching, scavenger hunts, yoga and more. New this year, Squaw Kids will be including lunch in the day camp programming. To book a session, click here.
This year’s impressive snow accumulation—over 60 feet—has stuck around for spring and summer skiing at Squaw Valley. Celebrate summer skiing and the 4th of July in true Tahoe fashion with a music and ski festival, Freedom Fest. Come to Squaw Valley for three days of live music mid-mountain, paying tribute to the 1991 concert by the Jerry Garcia Band, even more music daily at the High Camp Pool and Hot Tub, free live music shows at the KT Base Bar and a fireworks show on Monday, July 3rd. Squaw Valley will be open for skiing and riding July 1-4 from 8:30am-2pm with exact terrain to be determined based on conditions. To view the full schedule of events, click here.
Creating Equilibrium, a first-of-its-kind event focused on generating environmentally impactful innovations, is set to host its inaugural event at Squaw Valley, August 25 - 27, 2017. This three-day event – a radical solutions forum, immersive laboratory, and music festival – features some of the top minds on the planet, and is aimed at crafting and funding real-world solutions to the ecological challenges America now faces. Musical performances will feature the supergroup, Secret Stash, anchored by Stefan Lessard from Dave Matthews Band and Mike McCready from Pearl Jam. This iconic duo will be joined by a “secret stash” of musical friends, including Fun.’s Nate Ruess, Godsmack’s Sully Erna, saxophone player Michael Ghegan and many more. The band Dispatch, who just released their celebrated sixth album, “America, Location 12”, will also perform for their only California appearance of the summer.
Suko Yama Sushi Opens in The Village
Suko Yama Sushi, family operated by the owners of Tahoe City Sushi, is open in the former Mtn Roots pop-up and Mamasake location at the east end of The Village at Squaw Valley. Owners Vanessa and Richard Fielder are offering a unique, California- style sushi menu, with fresh fish delivered and cut daily, organic vegetables and everything made to order from scratch. Suko Yama Sushi will serve signature items like home-made crab and shrimp cakes and soft shell crab “Spider” rolls. The menu will also feature noodles, tempura, teriyaki, and katsu.
Coffeebar in The Village
Officially opened in February 2017, Coffeebar Squaw Valley will continue to serve visitors to The Village at Squaw Valley the highest grade of coffee available, which is roasted with the perfect blend of art and science, brewed with care by coffee professionals, and served with love! Coffeebar Squaw Valley features espresso, coffee, fresh baked pastries, house made panini sandwiches and beer and wine. Coffeebar Squaw Valley is both comfortable and contemporary, inspired by the rustic modern cafes of Italy and designed in collaboration with local artists from Roundwood Furniture, Mountain Forge and
Root of Design Electric. The interior features wood from Lake Tahoe’s old boathouses and skis and snowboards repurposed into modern functional art.
Visit High Camp via the Aerial Tram at Squaw Valley
The Aerial Tram at Squaw Valley will be open daily from 10:40 a.m. to 4:20 p.m., with the last download at 5 p.m., from May 27-September 4, September 9-10 and September 16-17. Enjoy an aerial climb over 2,000 feet from the base of Squaw Valley to High Camp, located at 8,200 feet, with 360 degree views of Lake Tahoe’s high alpine beauty. For endless fun, enjoy daily activities at High Camp including hiking trails, the Olympic Museum, dining, shopping, disc golf, lawn games, and more. Click here for Aerial Tram rates and details.
Midweek Lodging Special
Located steps from the mountain, lodging in The Village at Squaw Valley offers close proximity to the excitement of summer activities in The Village. Guests can book midweek accommodations at a lodging special beginning at $136 per night when staying at two nights or more Sunday through Thursday. The special includes a $50 gift card to spend at all Squaw Valley Alpine Meadows owned shops, restaurants, and services. Click here for more information and to make a reservation.
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the second year in a row by USA Today and 10Best Readers’ Choice 2017, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.
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