Trail Naming Ceremony

Category: Press Release
Shirley Zone Trail Renamed “Mac & Ernie’s” for the 2017-18 Season in Honor of Donation to Waterkeeper Alliance

Click here for photos & B-roll of the Trail Naming Ceremony**
**For media use only, courtesy of Squaw Valley Alpine Meadows

[Olympic Valley, Calif.] Dec. 9, 2017 – The first tree run in the Shirley zone was renamed “Mac & Ernie’s” today for the 2017-18 season to honor and thank Ryan McInerney, President at Visa, and his family for their generous donation to Waterkeeper Alliance. Waterkeeper Alliance is the largest and fastest growing nonprofit solely focused on clean water, fighting for every community’s right to drinkable, fishable, swimmable water. The trail name was awarded to McInerney during the fundraising gala and auction celebrating the World Cup held at Squaw Valley last March. 

Today’s ceremony included an unveiling of the new trail sign in the Shirley zone and an address from Squaw Valley Alpine Meadows Senior Vice President of Mountain Operations Casey Blann. A second trail sign was furnished to the McInerney family to take home. 

The trail will bear its new name for the duration of the 2017-18 season, including trail signage and trail maps online and in print. The trail will return to its previous name of Tomlinson’s for the 2018-19 season.

Merry Days & Holly Nights at Squaw Valley | Alpine Meadows Dec. 16-31
Squaw Valley Alpine Meadows is bringing back the second annual Merry Days & Holly Nights, two weeks of spirited events and activities December 16-31. Merry Days & Holly Nights will bring Santa to town along with spectacular music and dance performances, delicious Farm-to-Table Dinners, parties, fireworks to ring in the New Year and much more. Click here for tickets and more information.

Tahoe Super Pass Prices Good Through Dec. 12
Skiers and riders looking to gain access to 6,000 acres, 42 lifts and over 270 trails at both Squaw Valley and Alpine Meadows can purchase the Tahoe Super Pass, starting at $560 for adults. Season pass prices increase up to $150 after Dec. 12.

Midweek Slopeside Lodging at The Village at Squaw Valley®
Take advantage of Midweek Lodging Specials at The Village at Squaw Valley and stay right in the heart of the action, with direct access to the slopes, world-class shopping, dining, activities and events in the Village. Ski, stay and forget about driving.

For more information about Squaw Valley Alpine Meadows, visit www.squawalpine.com.

About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the third year in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit squawalpine.com or call 1.800.403.0206 to learn more.
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