For Immediate Release
• Alta, Snowbird, Banff Sunshine and Lake Louise Have Been Divided and are Now Four Destinations
• Purchase This Spring for Lowest Guaranteed Price of $399 USD, Bonus Day at Destination of Choice and Kids’ Pass for Just $1
[Olympic Valley, Calif.] March 16, 2017 – Sugarbush, Vermont and Snowbasin, Utah have joined The Mountain Collective™ as full partners for the 2017-18 season. These two classic North American ski mountains offer challenging terrain and plenty of variety for every level of skier or rider.
Also new for the 2017-18 season, Mountain Collective passholders will receive twice the number of days at popular destinations in Utah and Alberta, Canada. Beginning with the 2017-18 season, Alta and Snowbird in the Salt Lake City area, and Banff Sunshine and Lake Louise in the Banff National Park area will be considered as separate and distinct destinations providing passholders with two days at each and unlimited 50 percent off days with no blackouts. The dividing of the destinations along with the addition of Snowbasin and Sugarbush brings the total ski days available from full partners to 32 days at 16 unique destinations.
Starting today, a limited number of Mountain Collective passes are on sale for only $399 USD. In addition, spring pass purchasers receive one bonus day at the destination of their choice and two additional days at Global Affiliate Resorts* - Valle Nevado, Chile, Hakuba Valley, Japan and Chamonix Mont Blanc, France. For a limited time, pricing for the kids pass (ages 12 and under) is just $1 for the 2017-18 season when purchased this spring with an Adult Pass, offering an incredible deal for families.
Sugarbush and Snowbasin join Alta, Aspen Snowmass, Banff Sunshine, Coronet Peak – The Remarkables, Jackson Hole, Lake Louise, Mammoth, Revelstoke, Snowbird, Squaw Valley Alpine Meadows, Sun Valley, Taos, Telluride and Thredbo in this alliance of 16 iconic destinations.
“We are delighted to join the Mountain Collective, and feel that it is a great fit for Sugarbush,” says Win Smith, President and majority owner of Sugarbush. “The Collective brings together the best independently-owned ski resorts across the country—and some abroad—and offers a terrific pass product, as well as benefits for each mountain’s passholders and staff. We are honored to be in the company of these well-respected mountains and are excited to offer these additional benefits to our Sugarbush community. I have personally skied at many of the Mountain Collective resorts and consider them among my favorites.”
“Snowbasin Resort is honored to join the Mountain Collective family,” says John Loomis, Snowbasin resort general manager. “The Mountain Collective offers skiers and riders the opportunity to enjoy the finest mountain resorts in the world. Snowbasin Resort, home to the speed events in the 2002 Winter Games, is proud to add to the opportunities for passholders.”
“The Mountain Collective remains steadfastly customer-focused with the addition of two incredible destinations for 2017-18 – Sugarbush and Snowbasin – plus even more value with Alta, Snowbird, Banff Sunshine, and Lake Louise now unique destinations,” says Christian Knapp, Vice President Marketing, Aspen Skiing Company. “Combined with our commitment to families with one dollar kids passes and the incredibly low starting price of $399, there’s never been a better time to join.”
In addition to being able to ski or ride at 16 leading destinations, extra benefits available to Mountain Collective pass holders include exclusive lodging deals and a complimentary, one-year Protect Our Winters (protectourwinters.org) membership. The Mountain Collective is committed to being in business forever and proudly partners with Protect Our Winters with the mission of uniting the winter sports community on the important issue of climate change. The partnership also offers a 50 percent discount on lift tickets to premier season pass holders at the participating resorts throughout the season.
The Mountain Collective™ Pass grants access to 16 worldwide destinations with more than 51,306 acres of terrain, 2,517 trails and 458 lifts with an unmatched reputation for snow quality, quantity and variety of terrain. Passes are available online at www.MountainCollective.com. A limited quantity of passes are now available at this lowest guaranteed price.
Visit www.MountainCollective.com or call (800) 705-6286 in North American or +61 2 6459 4151 in Australia or New Zealand for more information.
*Price and availability of bonus day subject to change while supplies last. Mountain Collective global affiliate benefits are valid only at then current Mountain Collective Global Affiliates. Global Affiliates are subject to change each ski season.
About Mountain Collective
The Mountain Collective™ is an international alliance of premier ski destinations providing the Mountain Collective™ Pass, a lift ticket that includes two days of riding at all partner resorts and 50% off additional days at each resort. The Mountain Collective™ includes Alta, Aspen Snowmass, Banff Sunshine, Coronet Peak/The Remarkables, Jackson Hole, Lake Louise, Mammoth Mountain, Revelstoke, Snowbasin, Snowbird, Sugarbush, Sun Valley, Squaw Valley Alpine Meadows, Taos, Telluride and Thredbo. Global Affiliate resorts include Chamonix (France), Hakuba Valley (Japan) and Valle Nevado (Chile)
Sugarbush Resort is a four-season mountain resort overlooking the Mad River Valley of central Vermont. With 2600' of vertical, 111 trails, and 20 wooded areas on the trail map, Sugarbush’s two mountains of Lincoln Peak and Mt. Ellen offer a true alpine experience for all levels of winter adventurers. In the summer, recreational opportunities including mountain biking, golf, tennis, weddings, festivals and more offers guests an authentic Vermont experience.
About Snowbasin Resort
Snowbasin Resort, top rated by Ski Magazine in the categories of Service, On-Mountain Food, Lifts and Grooming, is located less than 35 miles North of Salt Lake City. Home to the 2002 Winter Olympics Downhill, Snowbasin Resort has 3,000 skiable acres and 3,000 vertical feet, and is best known for wide-open bowls, gladed runs, long rolling groomers, powder stashes days after a storm, four terrain parks, and excellent service. Snowbasin Resort has world-class snowmaking and one of the most advanced lift systems in the West. Enjoy award-winning cuisine including mountaintop dining with spectacular views and magnificent day lodges.
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
530.452.7111 or firstname.lastname@example.org
Sam Kieckhefer, Public Relations Coordinator
Squaw Valley | Alpine Meadows
530.584.6035 or email@example.com