Squaw Valley and Olympic Valley Businesses Generate $75,000 in Contributions to the Tahoe Fund and Truckee River Watershed Council

Category: Press Release

[Olympic Valley, Calif.] August 12, 2014 - Olympic Valley businesses have raised $75,000 since 2012 to preserve and restore Lake Tahoe and the region’s watersheds through the Green Bucks program and direct contributions.

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Green Bucks is a dollar donation program designed to harness the passion of visitors and residents in order to help care for the region’s extraordinary environment. In Olympic Valley, Squaw Valley Ski Holdings, Squaw Valley Lodge and PlumpJack Squaw Valley Inn have committed to collecting dollar donations on room nights and season passes to raise funds for Green Bucks.

“Green Bucks is a simple way for those who love it here to help give back,” said Tahoe Fund CEO Amy Berry. “We are very thankful for the support of the business community in Olympic Valley and across the region who have all joined in our efforts for this incredible environment.”

"More than just support, as it relates to the Tahoe Fund and the Truckee River Watershed Council, our company maintains shared values along with the same sense of responsible environmental stewardship with these organizations,” said Andy Wirth, president and CEO of Squaw Valley Ski Holdings. “On behalf of the team here at Squaw Valley Ski Holdings, our customers and the community of Olympic Valley, we're proud to provide this fiscal support so that their projects and work can continue."

Starting winter 2014-15, Squaw Valley Ski Holdings will also be adding their Food and Beverage program to the list of Green Bucks contributors. To date, Squaw Valley Ski Holdings has raised $66,500 through direct contributions as well as Green Bucks donations raised through Squaw Valley and Alpine Meadows season pass purchases and reservations at The Village at Squaw Valley.

“From its very inception, we helped architect and develop the Green Bucks program originally for lodging and our season pass sales channels,” continued Wirth. “We're now glad to expand its presence by deploying Green Bucks at all of our restaurants throughout the entire Squaw Valley and Alpine Meadows experience."

Green Bucks is a win-win for residents and visitors by creating a simple way for those who love the Lake Tahoe/Truckee area to help make it even better. With the support of visitors, residents and local business, Green Bucks will help raise money to restore and improve the environment and enhance recreational opportunities, ultimately helping to drive even more tourism and business to the local economy.

“Our extraordinary environment is connected, from mountain peaks to iconic Lake Tahoe to the Truckee River watershed,” said Kathy Whitlow, Green Bucks Program Manager for the Truckee River Watershed Council. “We’re excited that area businesses, visitors and residents recognize Green Bucks as a way to support environmental initiatives in the entire region with one, simple program.”

Local businesses can call (530) 550-8760 ext. 7 to sign up to participate in the Green Bucks program.

About the Tahoe Fund

The Tahoe Fund is a nonprofit organization working to enhance the extraordinary environment of Lake Tahoe by building broad support and funding for critical environmental improvement projects that will restore and enhance lake clarity, recreation, and stewardship in the Lake Tahoe Basin for generations to come. www.tahoefund.org

About Truckee River Watershed Council

The Truckee River Watershed Council (TRWC) brings the community Together for the Truckee. It focuses on collaborative solutions for the protection, enhancement and restoration of the Truckee River watershed. TRWC will distribute Green Bucks funds raised in the Truckee River watershed to local environmental stewardship projects.  www.truckeeriverwc.org

About Squaw Valley

Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Squaw is renowned for its legendary skiing and riding that spans 3,600 skiable acres, six peaks and 29 chairlifts including a unique mountaintop beginner area and unrivaled expert steeps, chutes and bowls. In summer, the resort welcomes a full line-up of live music and festivals and Squaw’s Aerial Tram offers a scenic ride up to a host of mountaintop activities. For the ultimate slopeside lodging experience, guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony.

About Alpine Meadows

Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall, the resort boasts one of Tahoe’s longest skiing and boarding seasons.

Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 42 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass. For more information about Squaw Valley or Alpine Meadows, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206.