For Immediate Release
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
530.452.7111 or firstname.lastname@example.org
Sam Kieckhefer, Public Relations Coordinator
Squaw Valley | Alpine Meadows
530.584.6035 or email@example.com
[Olympic Valley, Calif.] Nov. 22, 2016 – Coffeebar, a full-scale Italian café originally founded in Truckee, California, will be opening Coffeebar Squaw Valley on the eastern end of The Village at Squaw Valley. Featuring espresso, coffee, fresh baked pastries, panini sandwiches, beer and wine, Coffeebar will be open daily in the morning through the late evening with a farm-to-table menu and a professional coffee program serving the highest-grade coffee available, known as “C1.” The Coffeebar team is working hard towards a pre-Christmas 2016 opening.
“The Coffeebar team is thrilled to be opening a location in The Village at Squaw Valley,” said Greg Buchheister, founder and CEO of Coffeebar. “Having grown up at a ski area, nothing makes me happier than to combine my two loves, skiing and coffee. We have been working with Andy and his team at Squaw Valley over the past few years to find the perfect location in the Village—I have no doubts that this will be one of the best coffee & après ski spots in the country. We embody the European café culture and I’m extremely excited to share that with the Squaw Valley community.”
Coffeebar Squaw Valley will be both comfortable and contemporary, designed in collaboration with local artists from Roundwood Furniture, Mountain Forge and Root of Design Electric. The interior will feature forged steel, light fixtures made from recycled materials and reclaimed wood from Lake Tahoe’s old boats and houses, repurposed into modern functional art.
“Greg Buchheister has developed what can only be considered one of the coolest and highest quality brands in the competitive world of West Coast coffee and cafés. I am stoked to welcome Coffeebar to The Village at Squaw Valley,” said Andy Wirth, president and CEO of Squaw Valley Alpine Meadows. “Their commitment to quality is demonstrated by their use of ‘C1’ level coffee, which is quite literally the highest quality of coffee one can find, and they are known for creating comfortable and creative epicenters for the community. Much more than a café, we know that Coffeebar Squaw Valley will be a great place for breakfast, lunch and après ski!”
Coffeebar Squaw Valley will be the fourth local Coffeebar establishment, joining two locations in Truckee and one in Reno, and its staff of “Hospitalians” prides itself on operating a true Italian Coffeebar and serving something delicious for every time of day.
About Squaw Valley | Alpine Meadows
Voted 2016 ‘Best Ski Resort’ in North America by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.
Inspired by the coffee bars found on every street corner in Italy, Coffeebar was founded on the principles of providing the highest quality coffee and food in a café environment, and that is what we strive to do each and everyday. We are an inclusive community that shares our mission and true passion for excellence in our coffee and most important, an appreciation for life best lived. Visit coffeebar.com for more information.
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