For Immediate Release
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
530.452.7111 or firstname.lastname@example.org
Sam Kieckhefer, Public Relations Coordinator
Squaw Valley | Alpine Meadows
530.584.6035 or email@example.com
Additionally awarded with Best Guest Safety Program and Best Social Media Campaign
[Olympic Valley, Calif.] May 12, 2017 – Squaw Valley Alpine Meadows received three awards at the National Ski Area Association’s (NSAA) national convention and tradeshow in Scottsdale, Arizona. The resort was recognized for environmental excellence, receiving the Golden Eagle Award in the large resort category. Squaw Valley Alpine Meadows was also awarded for the best guest safety program and best social media campaign.
“This recognition from the National Ski Area Association is a real honor,” said Andy Wirth, president and CEO of Squaw Valley Alpine Meadows. “Sustainability and safety are of the utmost priority in our organization and we strive each and every day to raise the bar with real action. With the historic and often challenging weather we experienced this season, our teams all stepped up to deploy immense creativity and hard work. These awards reflect the work of every single employee in the company, and to be recognized for these efforts by our peers is arguably one of the best compliments.”
Golden Eagle Award
Squaw Valley Alpine Meadows won the SKI Magazine Golden Eagle Award in the large resort category for a multifaceted approach to sustainability and utilization of its network to promote climate change solutions. One of the industry’s most prestigious honors, the resort was recognized for its focus on carbon footprint reduction using progressive and innovative sustainable technologies. Squaw Valley Alpine Meadows supports a broad array of regional transit and parking initiatives, including free POW Parking for HOVs, free electric car charging, free skier shuttle services between lodging and the mountain, and between Squaw Valley and Alpine Meadows, eliminating roughly 85 tons of CO2 in emissions annually. Squaw Alpine also partners with POW through hosting the Rider’s Alliance & Athlete Summits, the branding of its Funitel cabin with POW to educate guests on the “POW Seven” Pledge, and even a POW branded phone booth in the Village during the World Cup, featuring facts on climate, scripts and state representatives’ contact information to encourage guests to engage in advocacy. In collaboration with FIS, Squaw accomplished a Carbon Neutral 2017 World Cup by offsetting the event’s carbon footprint (including all mountain operations—snowmaking, lifts, grooming—and travel emissions of athletes, coaches, and World Cup staff to and during the event, their accommodations, and meals) through the purchase of certified carbon credits and an on-site solar installation. This effort will serve as a model for future carbon neutral FIS events. Squaw has used its influence to effect change beyond the resort as well, by joining a regional clean power coalition to encourage power provider, Liberty Utilities, to replace coal with renewable energy sources, and joining Switch, Tesla, Patagonia, and others in support of a successful Nevada ballot measure, Question 3, to require lawmakers to create an open, competitive, well-regulated energy market.
Berkshire East Mountain Resort in Massachusetts and Taos Ski Valley in New Mexico were also awarded Golden Eagle awards in the small and medium resort categories, respectively. Alta Ski Area’s Onno Wieringa was named as the “Hero of Sustainability” honoree for 2017. To see NSAA’s full release, click here.
Best Guest Safety Program
Squaw Valley Alpine Meadows was also recognized for the best guest safety program following its ski team campaign, “Team Pride Mountain Wide.” Through providing the knowledge needed to make good decisions, continually encouraging skiers and riders to follow guidelines, and rewarding best practices while on the mountain, the resort strives to always make the mountain a safer place. Through the ski team program ‘Team Pride Mountain Wide’, Squaw Valley Alpine Meadows utilizes the platform of the resort ski team to promote the development of well-rounded skiers and riders and the values of good citizenship through safe skiing decisions, courtesy, respect, mountain stewardship and a strong adherence to chairlift safety and riding practices. In combination with other resort safety programs such as the use of Kinder Vests, chairlift safety videos, Know the Code and Safety First campaigns, as well as participation in regional programs such as “Be Mountain Wise,” Squaw Valley Alpine Meadows takes a tenacious approach to safety.
Best Social Media Campaign
January 2017 at Squaw Valley Alpine Meadows was historic. Throughout the month, the resort was inundated with snowfall and the Squaw Valley Alpine Meadows marketing team recognized the need to capitalize on history in the making, particularly through imagery. Utilizing #januBURIED, Squaw Valley Alpine Meadows provide guests with a platform to share their experiences during this historic event and generate buzz and excitement in the community. The imagery shared by the resort focused on creating perspective, finding ordinary objects throughout the resort that were totally buried. Across the industry, this campaign was recognized as the best social media campaign of the season.
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the second year in a row by USA Today and 10Best Readers’ Choice 2017, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.
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