Squaw Valley | Alpine Meadows Promotes Tom Feiten to Vice President of Marketing and Business Development

Category: Press Release


Media Contact:
Liesl Kenney
Squaw Valley Alpine Meadows
(530) 452-7111 or lkenney@squawalpine.com

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[Olympic Valley, Calif.] Oct. 18, 2016 – Squaw Valley Alpine Meadows announced today that Tom Feiten has been promoted to Vice President of Marketing and Business Development. Effective immediately, Tom will oversee the marketing and sales departments at Squaw Valley Alpine Meadows. 

“After five years of working closely with the marketing and sales departments at Squaw Valley Alpine Meadows, I am highly confident in these two extraordinarily talented teams and the momentum we have built,” says Feiten. “I look forward to stepping up to provide leadership and continuity for this vital segment of the company and progressing a fully integrated marketing, sales and business development strategy.”

Tom came to Squaw Valley Alpine Meadows in 2011 following three years working with Teton Gravity Research to reposition and revitalize the Teton Gravity Research annual film tour and eight years as Director of Strategic Finance for Booth Creek Ski Holdings in Vail, CO. He has a track record of strong brand positioning, sales channel optimization and research-based product development. Tom played a critical role in increasing Tahoe Super Pass sales over the previous five years at Squaw Valley Alpine Meadows as Vice President of Product and Business Development. 

“Tom comes into this critical role with a deep understanding of the key strategic elements of the Squaw Valley Alpine Meadows brand and his executive experience in the industry will allow him to optimize our sales and marketing efforts,” said Andy Wirth, president and CEO of Squaw Valley Ski Holdings. “Tom’s analytical skills, depth of knowledge and deep level of understanding of our customer base are a terrific complement to an already world class team.” 

Tom is a lover of all things mountain, especially spending time with son, Kai, skiing at Squaw Valley Alpine Meadows. Tom graduated from the University of Arizona with a bachelor’s degree in Business Administration. 

About Squaw Valley | Alpine Meadows
Voted 2016 ‘Best Ski Resort’ in North America by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Over 65 percent beginner and intermediate terrain and 14 easy-to-navigate mountain zones welcome skiers and riders of all ability levels. Visit squawalpine.com or call 1.800.403.0206 to learn more.

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