Squaw Valley | Alpine Meadows Officially Endorses Measure M to Improve Regional Transportation

Category: Press Release


Resort Signs on to Support Placer County Initiative, Moves Forward with Transit Solutions

[OLYMPIC VALLEY, Calif.] Sept. 21, 2016 – Traffic congestion in the North Lake Tahoe area on peak days is a long-standing regional issue that dates back to before the 1960 Winter Olympics. To implement solutions to this problem and more successfully compete for matching funds from the state and federal governments, Placer County has introduced Measure M, which will be on the November ballot.

Squaw Valley Alpine Meadows has signed on to support Placer County’s Measure M, which if approved, would guarantee the Tahoe Basin will receive $48 million over the course of 30 years. These funds would provide $1.6M annually for expansion of transit services, bicycle and pedestrian trail expansion and maintenance, improved winter snow removal, road maintenance and repairs, and safety enhancements such as crosswalks and markings.

“As the fourth largest employer in Placer County, the executive leadership team at Squaw Valley Alpine Meadows recognizes our ability to take a leadership position as it relates to supporting initiatives like Measure M, and coming to the table with both ideas and funding to support regional transportation solutions,” said Mike Livak, executive vice president of Squaw Valley Alpine Meadows. “We are demonstrating our commitment to resolving these issues by not only by endorsing Measure M, but also by continuing to work in collaboration with the County, local law enforcement and regional transit agencies in order to fund and implement ideas that will improve transportation and circulation now.”

Some of the initiatives Squaw Valley | Alpine Meadows actively participates in today include:

•    Contributions of at least $125,000 annually to regional transit initiatives
•    Implementation of traffic control and operation of a successful three-lane model, which during the 2015-16 season included a total of 44 high traffic days
•    Initiation of discussions with local traffic management agencies on solutions for Hwy 89 congestion, for which the resort would assist in funding
•    Partnering with Protect Our Winters (POW) to offer free premium parking to guests who carpool to the resort with four or more passengers in the vehicle
•    Installation of six electric car charging stations at the base of Squaw Valley
•    Operation of the Squaw Alpine shuttle between the two mountains, with an estimated savings of 38,400 one-way trips annually
•    Providing an employee shuttle to and from Reno during the winter season
•    Providing complimentary employee access to Tahoe Area Regional Transit (TART) bus passes

In addition to these efforts, if the Village at Squaw Valley redevelopment project is approved, it will contribute to transit initiatives by committing $20M in one-time and annual fees to transit initiatives, including in-village shuttles, alternative-fuel in-valley shuttles and enhanced regional transit initiatives, representing Olympic Valley’s largest transit investment ever.

To learn more about Measure M and how it will deliver much needed local funds for transportation infrastructure, visit www.YesMeasureM.com.


About Squaw Valley | Alpine Meadows
Voted 2016 ‘Best Ski Resort’ in North America by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides on of the longest ski and snowboard seasons in Lake Tahoe. Over 65 percent beginner and intermediate terrain and 14 easy to navigate mountain zones welcome skiers and riders of all ability levels. Visit squawalpine.com or call 1.800.403.0206 to learn more.

Media Contact:
Liesl Kenney
(530) 452-7111