FOR IMMEDIATE RELEASE
Squaw Valley | Alpine Meadows
530.452.7111 or email@example.com
Cinch PR & Branding Group
415.392.2212 or firstname.lastname@example.org
• Alpine Meadows to assist in setting new record for World’s Largest Ski & Snowboard Lesson with 75 other locations in the U.S. and Canada
• First 25 beginner snowboarders and first 25 beginner skiers get free lesson, along with beginner lift ticket and rental equipment
• Squaw Valley Alpine Meadows celebrates January’s Learn to Ski & Snowboard Month with $99 midweek packages at Alpine Meadows
[Olympic Valley, Calif.] December 23, 2016 — January is Learn to Ski & Ride Month, and Squaw Valley Alpine Meadows will be celebrating with special offers tailored for beginner skiers and snowboarders age 13 and above. On January 6, 2017, Alpine Meadows will join 75 other resorts across the United States and Canada in hosting the Guinness World Records event for the largest ski and snowboard lesson ever taught. About 6,000 people took part in last year’s record attempt in the U.S. but the documentation was not quite sufficient to set the Guinness World Record. This year, with Canadian resorts joining in, the World’s Largest Lesson is expected to host even more participants and set the official record. For the Alpine Meadows event, the first 25 beginner skiers and the first 25 beginner snowboarders to register receive a free lesson, including a beginner lift ticket and rental equipment.
“With 65 percent beginner and intermediate terrain, Squaw Valley Alpine Meadows is one of the best places to learn how to ski and snowboard in the Sierra Nevada. Our experienced instructors and variety of learning areas, including terrain with stunning views of Lake Tahoe, make this an ideal destination to learn what is sure to become a lifelong passion,” said Dee Byrne, vice president of Snowsports at Squaw Valley Alpine Meadows. “We are so excited to welcome beginner skiers and riders this January to take advantage of our Learn to Ski & Ride Specials. These are very affordable and even free for the first 50 people on January 6 for the World’s Largest Lesson at Alpine Meadows. It’s an incredible movement to be a part of, and I welcome first time skiers and riders to come join in on the fun.”
Registration for The World’s Largest Lesson at Alpine Meadows begins at 8 a.m. at the second level of the Alpine Meadows Main Lodge. The first 25 beginner level skiers and the first 25 beginner level snowboarders over the age of 13 will receive the 2.25-hour lesson for free, including a beginner lift ticket and equipment rentals. All other guests will receive a $99 package deal including the lesson, beginner lift ticket and equipment rentals. The lesson at Alpine Meadows will begin promptly at 10 a.m. PST as lessons all across the U.S. and Canada will be taught simultaneously in seven different time zones.
Alpine Meadows will continue to offer the $99 Learn to Ski and Ride Special for ages 13+ on weekdays for the entire 2016-17 season. Similar to the World’s Largest Lesson package available on January 6th, the Learn to Ski and Ride Package includes a lesson, beginner lift ticket and rental equipment.
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the second year in a row by USA Today and 10Best Readers’ Choice 2017, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.