FOR IMMEDIATE RELEASE
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
530.452.7111 or email@example.com
• Mogul run under the Red Dog chairlift to be named “Secret Garden” following the re-naming of a run “Squaw Valley” at Genting Resort Secret Garden, Squaw Valley Alpine Meadows’s sister resort in China
• U.S. Ski Team and Chinese Ski Team athletes to train on hill for nearly a week, prior to and following the naming ceremony on May 20
• Visit will also include department cross-training between the two resorts and work with top Chinese outdoor retailer Toread
[Olympic Valley, Calif.] May 4, 2017 – Following the success of the 2017 Audi FIS Ski World Cup at Squaw Valley, Squaw Valley Alpine Meadows will set the stage on May 20 for the Beijing Winter Olympics in 2022. The resort will host members of the U.S and Chinese national freestyle teams as well as delegates from the resort’s sister mountain in China, Genting Resort Secret Garden, for a trail naming ceremony of Squaw Valley’s competition mogul course under the Red Dog chairlift. Additionally, U.S. and Chinese national freestyle team members will be on site for nearly a week, hosting a joint training session on the course.
In a nod to their partnership with Squaw Valley Alpine Meadows, and their mutual designation as Winter Olympic host venues, resort managers atGenting Resort Secret Garden re-named a trail “Squaw Valley” in January 2017. Secret Garden will be a host venue for the 2022 Winter Olympic freestyle skiing and snowboarding events. A Squaw Valley Alpine Meadows delegation led by Squaw Valley's president and CEO as well as chief mountain host and Olympic gold medalist Jonny Moseley were on-hand for the renaming.
Squaw Valley Alpine Meadows will in turn name the mogul course under Squaw’s Red Dog chair “Secret Garden” in a ceremony on May 20. In addition to leadership from Genting Resort Secret Garden, the resort will also host executives and officials from the Beijing 2022 Winter Olympics Committee along with leaders from United States Olympic Committee and the U.S. Ski Team.
“We are excited to be hosting our friends from northwest China here at Squaw Valley Alpine Meadows. The 1960 winter games are such a proud part of our heritage here, and we look forward to the same honor being bestowed on Genting Resort Secret Garden during the 2022 games,” said president and CEO of Squaw Valley Alpine Meadows. “Together we share the love of sport, the mountains and the honor of being Olympic sites. The team at Genting Resort Secret Garden was such a gracious host to us in January and we are happy to reciprocate that for this special trail-naming ceremony. We hope they will feel right at home on our mountains.”
The Ramp Up to Beijing event on May 20 will feature three performances by the Flying Ace All Stars, a group of North Americas most talented Trampoline Gymnasts, a trail-naming ceremony featuring Olympic gold medalist Jonny Moseley and the U.S. & Chinese national freestyle teams, and a fundraiser for the Squaw Valley Freestyle team. Click here for more information about the event.
During their visit, a large team of Genting Resort Secret Garden operations managers will be cross-training and exchanging with their respective counterparts at Squaw Valley Alpine Meadows, including leaders from the Secret Garden ski school, rentals, marketing, special events and maintenance teams.
In addition, Squaw Valley Alpine Meadows will be exploring partnership opportunities with Toread, the top leader in outdoor retail sales in China. Toread has 1800 retail locations across China and operates the national Snowone ski competition tour, one of the most well-known in China, which will include a stop at Secret Garden next season.
As the number of skiers in China grows, this partnership is more important than ever. The China Ski Association reported that the number of skiers in China has increased tremendously from two hundred thousand in 2000 to 12.5 million in 2015. Squaw Valley Alpine Meadows currently serves as a preferred destination for Chinese travelers visiting California.
In spring 2016, Squaw Valley Alpine Meadows and Genting Resort Secret Garden partnered in a broad strategic alliance to lay the groundwork for increasing tourism exchange between China and California. The partnership includes five free days of skiing for passholders of the other resort.
About Genting Secret Garden Resort
Opened in 2012, Genting Secret Garden Resort is China’s largest tourism resort in terms of size and variety of attractions. The resort currently offers 35 runs accessed by four lifts, with restaurants, activities and ski in ski out lodging at the 265-bedroom Genting Grand Hotel. The five year plan for the resort will expand the terrain offering to 88 runs and 22 lifts, and add additional lodging and year round activities.
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the second year in a row by USA Today and 10Best Readers’ Choice 2017, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.