Squaw Valley Alpine Meadows Announces Support for Nevada Ballot Question 3, The Energy Choice Initiative

Category: Press Release


Marissa Schwartz, 925-595-8363
Karen Griffin, 775-846-8275

(Olympic Valley, Calif.) Oct. 28, 2016 --  Squaw Valley Alpine Meadows has joined the likes of Tesla, Switch, Patagonia, Winnemucca Farms, Wolfgang Puck, the Nevada Conservation League and the Clean Energy Project by declaring support for the Energy Choice Initiative --a ballot measure that if approved, will eliminate NV Energy's electricity monopoly, provide Nevadans with more options for cleaner, more affordable electricity, more than double Nevada’s clean energy jobs, and spur innovation and economic development.

“We are very much of the northern Nevada community and proud to support our neighbors in Nevada by backing this all-important ballot question,” said Squaw Valley's President and CEO, who also serves as the Vice Chairman of the Reno Tahoe Airport Board of Trustees as well as Chairman and President of the Regional Air Service Corporation, a Nevada based organization leading the development and funding of commercial air service into the region. “Squaw Valley Alpine Meadows is steadfastly committed to clean, sustainable energy, and the creation of green energy jobs and new technology. Our vision of a sustainable future here at Squaw Valley Alpine Meadows aligns directly with both the visions of other supporters such as my friends and partners at Switch, Tesla, Patagonia, and others, as well as the language and intent of Question 3, the Energy Choice Initiative.”

The Energy Choice Initiative will give consumers more energy options and lower costs by giving them the ability to choose their service providers based on important factors such as price, reliability, and the ability to choose to purchase more renewable energy.  The petition directs the Nevada State Legislature to enact laws to establish an open, competitive electricity market.  The Legislature can begin establishing the open market as soon as the 2017 Legislative Session.

Nevada law currently authorizes a single utility to provide electric service to customers. The utility is owned by investors and provides service to Nevadans under a legal monopoly.

Voted 2016 ‘Best Ski Resort’ in North America by USA Today, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres.
Squaw Valley Alpine Meadows is dedicated to preserving our winters and alpine environment for current and future generations. One of its principal missions is to care for and cherish natural resources. Squaw Valley Alpine Meadows has pledged to continue to reduce its footprint, remain an early-adopter of sustainable technologies, and to work within its community to encourage peers and partners to do the same. 

The Energy Choice Initiative would amend the State’s constitution to introduce competition into the
electricity sector providing consumers the freedom to choose their electricity supplier. Electricity suppliers would provide different options to customers including electricity from solar and other low cost, clean sources of electricity.

Nearly one-third of Americans already have the ability to choose their electricity suppliers, and data from states with energy choice shows lower electricity costs across all sectors -- residential, commercial, and industrial -- with a nearly 20% cost savings for consumers.  If the Energy Choice Initiative is passed, Nevada would be one of the first in the west to create retail energy choice, supporting greater innovation, job creation and new renewable energy technologies.