Squaw Valley | Alpine Meadows and The Village at Squaw Valley® Give $800,000 to the Community, Environment and Protection of Lake Tahoe in 2016

Category: Press Release

Media Contacts:
Liesl Kenney
Squaw Valley | Alpine Meadows
(530) 452-7111 or lkenney@squawalpine.com

Liz Lauer
Cinch PR & Branding Group
(415) 392-2212 or lizl@cinchpr.com

•    Resort staff contributes over 6,500 hours of charitable work annually
•    The Village at Squaw Valley festivals and events raised over $121,000 for non-profit organizations
•    Sponsored Make-a-Wish®  kids in realizing their dreams of adventure
•    Provided 13,800 complimentary lift tickets to active duty military personnel

[Olympic Valley, Calif.] Nov. 3, 2016 – In keeping with its mission to serve as a steward of these legendary mountains, Squaw Valley Alpine Meadows is proud to support charitable organizations in the local and regional communities that promote education, the arts, recreation, community services, military personnel, the environment, the protection of Lake Tahoe and more. In 2016, Squaw Valley Alpine Meadows and The Village at Squaw Valley gave $800,000 in cash and in-kind donations to support 118 area non-profit organizations and events, with the resort team contributing over 6,500 hours of paid time annually to help local and regional charities achieve their goals. 

“Squaw Valley Alpine Meadows has a proud history of active support of local and regional non-profit organizations that contribute to the fabric of our community. We are dedicated to helping these organizations succeed in their efforts to achieve great things both in our community and in support of the environment in which we live,” said president and CEO of Squaw Valley Alpine Meadows. “Our company’s values very much align with the goals of these organizations and we are committed to helping them make a positive impact.”

Make-A-Wish® Kids Sponsored by Squaw Valley Alpine Meadows
In partnership with Achieve Tahoe (formerly Disabled Sports USA Far West), a non-profit organization that provides specialized sports instruction for children and adults with physical, sensory and intellectual challenges, Squaw Valley Alpine Meadows was honored to host Make-A-Wish® kid John Flores and his family for four days of fun in the snow in April 2016. John, age 16, from Ontario, California has a neurological and gastrointestinal condition. John’s wish to see the snow was inspired by the snow that a friend brought to his house, which completely captivated him. Make-A-Wish® Orange County and the Inland Empire made John’s wish a reality with assistance from Make-A-Wish® Northeastern California & Northern Nevada. John had a great stay, which included a special message from his favorite athlete, retired NFL running back Marshawn Lynch, an adaptive ski lessons with Achieve Tahoe at Alpine Meadows, a meet and greet with the Alpine Meadows Rescue Dog Team, and a sunrise Snowcat tour of Squaw Valley. Squaw Valley Alpine Meadows was thrilled to make John’s wish to visit the snow come true.

In August 2016, Squaw Valley Alpine Meadows sponsored Tahoe City local and Make-A-Wish® kid Bode Everist in fulfilling his dream of going on a tropical cruise with his family. Bode was diagnosed with biliary atresia at a young age and needed a liver transplant which, after many years, was made a reality by his youth group leader and wife of his pastor. Bode’s family has had the support of an entire community, and they look forward to having him on the road to health. Bode loves adventure and the outdoors, and dreamed of visiting a warm and tropical place, where he can swim and see different sea creatures. Squaw Valley Alpine Meadows worked with Make-A-Wish® Northeastern California & Northern Nevada to grant Bode’s wish for a cruise with his family.

Military to the Mountains
A proud supporter of the U.S. Armed Forces, Squaw Valley Alpine Meadows honored U.S. military veterans this year with a $150,000 donation to the High Fives Foundation as part of its Military to the Mountain program. The program—a partnership between Squaw Valley Alpine Meadows, High Fives Foundation, Achieve Tahoe (formerly Disabled Sports USA Far West) and Adaptive Training Foundation—hosts and trains injured veterans of the United States Armed Forces on the slopes of Squaw Valley Alpine Meadows. The contribution to the High Fives Foundation for the program helped bring 10 veterans from the Adaptive Training Foundation to the mountain to ski and snowboard for the first time in their lives. The funds generated from the 2015-16 program will enable the participation of 22 veterans in the 2016-17 Military to the Mountains program. In addition, $22,000 of the funds raised this year was donated 22Kill, a non-profit organization that combats Post Traumatic Stress Disorder (PTSD) among service men and women.

To thank the men and women who protect the United States, Squaw Valley Alpine Meadows offers all U.S. active duty military personnel a Silver Tahoe Super Pass along with a note of appreciation and a challenge coin in exchange for a $25 donation. Proceeds from all military season pass sales support 22Kill and Military to the Mountains. During the 2015-16 season, Squaw Valley Alpine Meadows provided 13,800 complimentary lift tickets to active duty military. The resort team looks forward to welcoming even more active duty military personnel to the mountain during the 2016-17 season.

2016 Fundraising at The Village at Squaw Valley Festivals & Events
The Squaw Village Neighbourhood Company helped raise $121,000 for six local non-profits as a result of events and festivals hosted in The Village at Squaw Valley in the summer and fall of 2016. The Squaw Village Neighbourhood Company, together with hundreds of volunteer staff and event attendees, contributed to the Tahoe Food Hub, Achieve Tahoe, Humane Society of Truckee-Tahoe, Can Do Multiple Sclerosis, Tahoe Institute for Natural Science, and the High Sierra Lacrosse Foundation.

“The Squaw Village Neighbourhood Company is made up of a very small but ambitious team and often spends over 60 hours a week planning non-profit events in the Village,” said Caroline Ross, executive director for the Squaw Village Neighbourhood Company. “We’re honored to work with such great charitable partners who help us produce extraordinary annual events that support great causes all season long.”

The following are the details of funds raised for each non-profit festival event hosted by the Squaw Village Neighborhood Company:

  • The 4th Annual Made In Tahoe event, featuring all things made locally and inspired by the Lake Tahoe Basin and Truckee areas, raised $10,000 for the Tahoe Food Hub, a non-profit organization working to restore local food distribution by building a regional food system for North Lake Tahoe. 
  • The Art, Wine and Music Festival, featuring wine tasting from California wineries, live music, art booths and exhibits, raised $10,700 for Achieve Tahoe, whose mission is to provide affordable and inclusive physical and recreational activities that build health and confidence.
  • The 15th Annual Brews, Jazz and Funk Fest, featuring breweries and musical performances, and the 7th Annual Peaks and Paws Fest to celebrate our canine friends, raised a total of $22,500 for the Humane Society of Truckee-Tahoe, a non-profit dedicated to saving and improving the lives of animals. 
  • The 28th Annual Alpen Wine Fest, featuring California wineries, raised $49,000 for Can Do Multiple Sclerosis, a non-profit providing supportive and empowering programs for people and families living with Multiple Sclerosis.
  • Guitar Strings vs. Chicken Wings, featuring a chicken wing cooking competition and live music, raised $3,000 for the Tahoe Institute for Natural Science, a non-profit seeking to advance the natural history, conservation, and ecosystem knowledge of the Tahoe region through science, education, and outreach. 
  • The 14th Annual Oktoberfest celebrating Bavarian food, performances and competitions raised $26,000 for the High Sierra Lacrosse Foundation, a non-profit organization that supports student athletes developing in the sport of lacrosse. 

For more information, visit the resort’s Community Giving page.

About Squaw Valley | Alpine Meadows
Voted 2016 ‘Best Ski Resort’ in North America by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.

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