SKI for MS Returns to Squaw Valley

Category: Press Release
SKI for MS Returns to Squaw Valley on Nationwide Tour to Help People with Multiple Sclerosis

Join the Jimmie Heuga Express and fundraise to benefit Can Do Multiple Sclerosis

[Olympic Valley, Calif.] Feb. 21, 2017 — SKI for MS, a day-long community fundraising ski event benefiting families with multiple sclerosis (MS), will hit the slopes of Squaw Valley on March 3, 2018. One of six stops in a nationwide event series, the SKI for MS Squaw event benefits Can Do MS, a national nonprofit organization that transforms lives by delivering health and wellness education programs on exercise, nutrition, symptom management, and motivation to help families thrive.

“My brothers and I have been involved with SKI for MS for many years,” said Blaze Heuga, Can Do MS board member and son of founder, Jimmie Heuga. “This event helps keep my dad’s legacy alive by helping those with MS. All the money we raise goes directly to scholarships for students to attend our life-changing programs, regardless of financial ability.”

SKI for MS is a family-friendly event that includes amateur ski races, the Jimmie Heuga memorial ski down, and an après party. New this year, Olympic cyclist Tyler Hamilton, ski cross Olympian Errol Kerr, and ski BASE jumper JT Holmes will be joining SKI for MS Squaw to ski, race, provide tips, and celebrate at the après party.

Individuals can register for only $25 by calling 1-888-Do-It-4-MS, or register the day of from 8-10 a.m. at Alpenglow. Participants are encouraged to create a team with their friends and family and fundraise to win a variety of exciting prizes.

The SKI for MS Squaw Valley event schedule is listed below.

Saturday, March 3

8-10 a.m. Registration at Alpenglow

10 a.m. First Chair with Tyler Hamilton - Meet at Squaw One Chairlift

1 p.m.-2:30 p.m. Amateur Ski Race - Nastar Race Course

2:30 p.m. Jimmie Heuga Memorial Ski Down - Meet at Bottom of Race Course

3-5 p.m. Après Party and Raffle - Palisades Ballroom

Over the course of its 33-year history, the SKI for MS series has raised more than $11 million to provide free educational programs for families living with MS to help them thrive. The more funds that are raised at this event, the more people Can Do MS will be able to serve. In 2018, Can Do MS aims to double its number of programs for people living with MS. This event series will make that a reality.

Can Do MS honors the legacy and beliefs of founder and Olympic ski racing medalist Jimmie Heuga, a pioneer in the MS care management field, who was diagnosed with MS at the height of his skiing career and later went on to revolutionize the way MS is managed today.

The SKI for MS series is supported by presenting sponsor, Sanofi Genzyme and national sponsors Genentech, Biogen, Antlers at Vail and Swany America. Local sponsors include Squaw Valley Alpine Meadows and Hermitage Brewing Company.

About Can Do MS
A national nonprofit organization based in Avon, Colo., Can Do MS transforms lives by delivering health and wellness education programs on exercise, nutrition, symptom management, and motivation to help families thrive. For more information, visit the organization’s website at or call 800-367-3101.

About SKI for MS
SKI for MS began when Can Do MS founder Jimmie Heuga organized the first Snow Express for MS in Alyeska, AK. Original participants included fellow world-class skiers Jean Claude Killy, Phil and Steve Mahre, Billy Kidd, Stein Eriksen, and Bernhard Russi, who together broke records when they skied one million vertical feet in 24 hours. This event raised the seed money needed to start Can Do MS and it continues to be an important fundraiser for the organization.

About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the third year in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit or call 1.800.403.0206 to learn more.

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