Ron Cohen is New President & COO

Category: Press Release
 Ron Cohen Announced as President & Chief Operating Officer of Squaw Valley | Alpine Meadows

[Olympic Valley, Calif.] August 15, 2018 – Squaw Valley Alpine Meadows and Alterra Mountain Company announced today that Ron Cohen has been selected as President and Chief Operating Officer of Squaw Valley Alpine Meadows. Cohen has served as the interim President & Chief Operating Officer at the resort since April, 2018, and will move into the permanent position effective immediately. 

Cohen brings 16 years of outdoor industry experience to the resort, most recently as Alterra Mountain Company’s Deputy General Counsel. Prior to that, Cohen was at Mammoth Mountain from 2010 to 2017, ultimately serving as Chief Administrative Officer and General Counsel. Cohen is a graduate of University of California Santa Barbara and of Northwestern University School of Law. He started his career practicing law in Los Angeles and then Mammoth Lakes before purchasing Tioga Pass Resort, a back country ski and summer resort, with a group of other investors, and running it from 2002-2010.

“I have learned a tremendous amount from the Squaw Valley Alpine Meadows team over the last four months, and together we have hit the ground running with a strategic business plan that focuses on delivering superior guest experiences, building a healthy culture, achieving outstanding financial results, and working to create a healthier and stronger relationship with the community,” said Cohen. “The employees and guests of Squaw Valley Alpine Meadows embody the passion and spirit of these legendary mountains. My top focus will be leading, aligning and empowering our team to realize their highest potential.”

Cohen will continue working from the offices at Squaw Valley Alpine Meadows, and will report directly to David Perry, President and Chief Operating Officer of Alterra Mountain Company.

“It was the California mountains that brought Ron to the ski industry nearly two decades ago, and he is already embedded in the ski culture and history in the area,” said Perry. “Ron knows every level of ski resort operations because he has done it all at some point in his career. His straightforward leadership style has proven to be motivating for the team at Squaw Valley Alpine Meadows during his interim tenure and I feel a positive tone has been set heading into the 2018-19 season. I am confident that Ron and his team will shine during this exciting time in our industry.” 

Ron and his wife Stacy Corless, a member of the Mono County Board of Supervisors, round out their family with their one-of-a-kind adopted Eastern Sierra dog, Lottie. Ron will be residing locally, and Stacy will continue to make frequent trips up from Mammoth Lakes.

About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the third year in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, legendary steeps, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit or call 1.800.403.0206 to learn more.

About Alterra Mountain Company 
Alterra Mountain Company is a family of 13 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information visit
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