SENT ON BEHALF OF ALTERRA MOUNTAIN COMPANY
Alterra Mountain Company
Director of Public Relations
IKON PASS ANNOUNCES MORE SOUTHERN HEMISPHERE ACCESS WITH THE ADDITION OF MT BULLER IN AUSTRALIA
Ikon Pass Now Offers Access to 39 Global Destinations
18/19 Ikon Pass Pricing Goes Up April 24
[Denver, Colo.] April 15, 2019 – The Ikon Pass community continues to expand globally with the addition of Mt Buller in Victoria, Australia. Now Ikon Pass holders can take advantage of a year-round winter with access to six Southern Hemisphere destinations. Mt Buller joins Thredbo in New South Wales, Australia, Coronet Peak, The Remarkables, and Mt Hutt in New Zealand, and Valle Nevado in Chile, plus 33 destinations in the Northern Hemisphere.
Mt Buller, located in the Alpine National Park just 150 miles outside of Melbourne, has been a beloved destination among skiers and riders in Victoria for 70 years. Mt Buller offers 741 acres and 80 trails for all abilities, with ski-in/ski-out accommodation, dining, spas and activities, all nestled in a bustling village at treeline.
Ikon Pass holders will have seven-day access to Mt Buller on the Ikon Pass with no blackout dates, and five-day access on the Ikon Base Pass, also with no blackout dates.
Bonus Access - TWO Seasons with the Purchase of ONE Pass
In celebration of Mt Buller’s inaugural Ikon Pass season, 19/20 Ikon Pass holders will get bonus early access to Mt Buller for the 2019 season starting this June, along with regular access to the 2020 season.
“We are excited to give skiers and riders another reason to hit the slopes in Australia with the addition of Mt Buller,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. "The global access the Ikon Pass offers encourages Ikon Pass holders to explore all the Southern Hemisphere has to offer. Winter 19/20 doesn’t have to end.”
“Mt Buller is delighted to join the Ikon Pass for the 19/20 season, we are in great company with such an impressive line-up of incredible mountain destinations,” said Laurie Blampied, General Manager, Mt Buller. “We look forward to introducing more people from around the globe to the pleasures of skiing and boarding through the snowgums, spotting wombats along the trail, and the special experience of staying high in the snowline in our unique Australian alpine village.”
The Ikon Pass unlocks adventure with access to 39 iconic winter destinations across the Americas, Japan, Australia and New Zealand and is a collaboration of industry leaders - Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Sugarbush Resort, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
The Ikon Pass is available at www.ikonpass.com. Prices increase on April 24, 2019.
About Ikon Pass
The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Mountain Resort in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About Mt Buller
Mt Buller is one of Australia’s best-loved ski destinations offering lifted skiing to winter visitors since 1949. An easy three hour drive north-east from Melbourne, Mt Buller attracts a cosmopolitan crowd to its picturesque 300 ha ski area and vibrant alpine village.