FOR IMMEDIATE RELEASE
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
530.452.7111 or email@example.com
Sam Kieckhefer, Public Relations Coordinator
Squaw Valley | Alpine Meadows
530.584.6035 or firstname.lastname@example.org
• Bay Area-based Chariot again to provide free transit service within Squaw Valley
• Guests and residents who download the Chariot mobile app can access route information and reserve Chariot rides March 9 - 11
Click here for High Res Photos & B-Roll**
**For Media Use Only, Courtesy Squaw Valley Alpine Meadows
[Olympic Valley, Calif.] March 7, 2017 – Following a successful holiday pilot program for the app-based shuttle service provider Chariot, Squaw Valley Alpine Meadows is bringing Chariot service back to the resort this week for the Audi FIS Ski World Cup.
Chariot, which allows people to book rides on fixed routes or on-demand via its mobile app, will provide free service to residents and guests in the Squaw Valley neighborhoods between 8 a.m. and 5 p.m. from March 9 through March 11, reducing the number of cars on area roads.
Over the holidays, Chariot’s 14-passenger shuttle buses provided more than 500 rides between local neighborhoods and the Squaw Valley and Alpine Meadows base areas, with significant ridership among families with young children in particular. This week’s Chariot program provides an opportunity for Squaw Valley Alpine Meadows to continue testing Chariot’s viability as a long-term “micro mass transit” solution for near-resort travel.
“Enhancing public transit in our region is extremely important to us here at Squaw Valley Alpine Meadows,” said president and CEO of Squaw Valley Alpine Meadows. “This partnership with Chariot provides an opportunity for us to improve and modernize the way people are getting around as we host the Audi FIS Ski World Cup. We learned a lot from our initial pilot with Chariot and are applying these learnings to bring an improved experience to residents and guests. As we continue to work towards long-term transit solutions, we are excited about the opportunity to work with Chariot and to see how technology can help us update our local transportation infrastructure.”
In Squaw Valley, four shuttles will service the fixed route including multiple stops on Squaw Valley Road, Sandy Way, Lanny Lane, Tiger Tail Road and Winding Creek Road, with drop off/pick up at the Member’s Locker Room, located on Village South Road. Chariot will also accommodate passengers without reservations at the designated stops.
Chariot service will complement other transportation enhancements for the World Cup, like premium 48-passenger bus service to the resort from the Truckee Tahoe Airport and the Tahoe City Transit Center. As always, visitors to Squaw Valley Alpine Meadows are encouraged to carpool to the resort with four or more people to qualify for free, close-in Protect Our Winters (POW) Parking. POW Parking is available at both Squaw Valley and Alpine Meadows on a first-come, first-served basis. Squaw Valley Alpine Meadows has created a dedicated World Cup Transportation web page to help visitors access the most up-to-date information on getting to and from the resort during the World Cup.
Download the Chariot App to book a ride during the Audi FIS Ski World Cup at Squaw Valley. For FAQ and more information, please visit https://squawalpine.com/chariot-transit
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the second year in a row by USA Today and 10Best Readers’ Choice 2017, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.
Chariot is a crowdsourced network of commuter shuttles that provides a fast, reliable and affordable option for people living in today’s cities. Through its crowdsourcing technology, Chariot creates mass transit routes based on consumer demand and allows users to vote to source their own neighborhood route. With one in five of its trips connecting with larger public transit routes, Chariot serves as a first and last mile commute and helps support the use of public transportation. The company also operates pop-up Chariot routes for special events and custom routes for employers, public agencies and other organizations. Founded in San Francisco in 2014, Chariot participated in Y Combinator’s Winter 2015 batch and was acquired in September 2016 by Ford Smart Mobility to serve as the cornerstone for its new global shuttle services business. Chariot is currently available in San Francisco and Austin and will expand service to new markets over the coming year. Visit Chariot.com to learn more.