FOR IMMEDIATE RELEASE
Ski or Ride for $5 on Fridays in June at Squaw Valley
Resort to offer $5 advance-purchase lift tickets every Friday in June with all proceeds benefitting the nonprofit Tahoe Fund
Resort to match skier contributions with an additional donation of up to $10,000
[OLYMPIC VALLEY, Calif.] May 21, 2019 – Skiers and snowboarders are invited to celebrate spring on the slopes at Squaw Valley with $5 lift tickets on Fridays in June (all ages). “Five Dollar Fridays” will benefit the Tahoe Fund, a nonprofit organization that supports environmental improvement projects that restore lake clarity, enhance outdoor recreation, promote healthier forests, improve transportation and inspire greater stewardship of the region.
All proceeds from advanced online lift ticket sales on Friday June 7, 14, 21 and 28 will support the Tahoe Fund’s goal of raising $35,000 to assist the Lake Tahoe Bicycle Coalition in providing “Bike Racks for Basin Businesses.” Through this program, the Tahoe Fund and Lake Tahoe Bicycle Coalition will provide low- or no-cost bike racks to businesses in the Lake Tahoe Basin to encourage locals and visitors to ride instead of drive.
Squaw Valley Alpine Meadows has committed to matching ticket sales with an additional donation of up to $10,000. Five Dollar Fridays lift tickets must be purchased online or through the Squaw Valley Alpine Meadows app more than 48 hours in advance. Lift tickets purchased on-site on Fridays or online within 48 hours will be priced at $39 (all ages, four and under are free) and will not include a donation to the Tahoe Fund. The $5 lift ticket is not valid for use on the Tram.
“Squaw Valley Alpine Meadows has been a long-time supporter of the Tahoe Fund through our ‘Green Bucks’ fundraising program,” said Amy Berry, CEO of the Tahoe Fund. “Because of their support, we’ve been able to build new hiking and biking trails in the Tahoe Basin, and support initiatives that help get people out of their cars. We are thrilled that with the resort’s help, not only can people ski for only $5 on Fridays in June, but we’ll be able to install more bike racks at locations around the lake.”
One of the best examples of how the Tahoe Fund is working to get people out of their cars is through support of the new Tahoe East Shore Trail, a paved multi-use trail that connects Incline Village to Sand Harbor. The completion of this 3-mile-long section on Lake Tahoe’s east shore is a significant step in a multi-agency effort to reduce reliance on motor vehicles and improve pedestrian and bicyclist safety along the Lake’s longest uninterrupted stretch of undeveloped shoreline.
Following a record-breaking season that stacked up over 700 inches of snow and counting, winter operations are projected to continue at Squaw Valley until July 7. Learn more and purchase lift tickets at www.squawalpine.com. To learn more or donate to the Tahoe Fund, visit www.tahoefund.org/donate.
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for three years in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, legendary steeps, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year-round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit the Squaw Valley Alpine Meadows website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook and Vimeo.
About Tahoe Fund
The Tahoe Fund was founded in 2010 to work with the private community to support environmental improvement projects that restore lake clarity, enhance outdoor recreation, promote healthier forests, improve transportation and inspire greater stewardship of the region. Through the generous support of private donors, the Tahoe Fund has leveraged more than $2 million in private funds to secure more than $40 million in public funds for more than 30 environmental projects. The projects include new sections of the Lake Tahoe Bikeway, restoration of watersheds, removal of aquatic invasive species, forest health projects, public beach improvements, and stewardship programs. Learn more at www.tahoefund.org.