For Immediate Release
Renowned Sports Program for People with Physical, Sensory and Intellectual Challenges Begins Winter Season With New More Empowering Name
Link to Photos for Media Use Only**
**Courtesy of Achieve Tahoe
[Olympic Valley / Alpine Meadows, Calif.] December 18, 2015 – Disabled Sports USA Far West, a non-profit organization providing specialized sports instruction for people with physical, sensory and intellectual challenges announced today that the group has changed its name to Achieve Tahoe and that they will open for the season on December 18.
Founded in 1967 and known as Disabled Sports USA Far West since 1998, the organization has a rich history and a proven track record of success. In fact, the group became well known throughout the country for its groundbreaking work and was instrumental in establishing Disabled Sports USA, which is now a thriving national organization with over 120 active chapters. Achieve Tahoe will continue to be a chapter of Disabled Sports USA.
“We are proud to be the founding chapter of Disabled Sports USA however, there has always been name and brand confusion between our local chapter and our esteemed national organization” said Haakon Lang-Ree, Executive Director of Achieve Tahoe. “It was also important for us to remove the outdated word “disabled” from our name and choose a more empowering one that highlights the essence of what we do.”
The organization’s mission: “To provide affordable inclusive physical and recreational activities that build health and confidence” and its motto: "If I Can Do This, I Can Do Anything!" will remain unchanged. The new name and identity of Achieve Tahoe is designed to communicate a clearer message to the community, reach a wider audience and result in the opportunity to provide services to more people.
Achieve Tahoe will begin teaching specialized ski and snowboard lessons for the season on December 18 and will offer instruction seven days a week at Alpine Meadows and Squaw Valley. They will accommodate students upon request at Northstar Resort as well. The group will also continue to offer their summer sports programs at various locations throughout the North Lake Tahoe region in 2016 including waterskiing, four-wheel drive adventures, kayaking, paddle boarding and hiking.
“We remain as committed as ever to serving our participants and their families by providing first-class opportunities to achieve greater independence and improved self-esteem through sport,” said Lang-Ree. “Our new, more empowering name also celebrates the abundant bounty of the Tahoe region and with a strong “El Nino” weather pattern predicted, we look forward to a winter season of exciting achievement.”
About Achieve Tahoe
Achieve Tahoe is a unique North Lake Tahoe-based non-profit organization, teaching specialized ski and snowboard lessons seven days a week on the slopes of Alpine Meadows, Squaw Valley and Northstar Resorts. Staffed by a corps of over 150 trained instructors, 90% of whom are volunteers, they serve people of any age with physical, sensory and intellectual challenges. Find out more at www.achievetahoe.org.
About Squaw Valley | Alpine Meadows
Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Over 65 percent beginner and intermediate terrain and 14 easy-to-navigate mountain zones welcome skiers and riders of all ability levels. Visit squawalpine.com or call 1.800.403.0206 to learn more.
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