For Immediate Release
Liesl Kenney, Public Relations Director
Squaw Valley | Alpine Meadows
(530) 452-7111 or firstname.lastname@example.org
Jaclyn Coleman, Public Relations Director
(775) 240-9677 or email@example.com
[Olympic Valley, Calif.] Feb. 15, 2017 – The much-anticipated Coffeebar Squaw Valley location will host its grand opening celebration President’s Day weekend, February 18-20. The celebration includes the highest quality coffee and gourmet café food selections that Coffeebar is known for, and a full-fledged party environment at Squaw Valley’s Plaza Bar from 9 p.m. until close on Saturday, February 18. Featuring music from: DJs Leyl Master Black, DjBlue42 and headliner Alex Cruz. This event is open to the public.
“We have been talking to Andy Wirth and his team at Squaw over the last four years to find the perfect location to benefit both visitors and our local ski community alike,” said Greg Buchheister, founder and owner of Coffeebar. “We are super excited to share this one of a kind Coffeebar with Squaw and its entire community. We pulled out all the stops on working with local artists Roundwood Furniture, Mountain Forge as well as a special surprise courtesy of Tamara McKinney & the Jimmy Heuga Foundation.”
Featuring espresso, coffee, fresh baked pastries, house made panini sandwiches, and beer and wine, Coffeebar Squaw Valley will be open daily from 6 a.m. until 6 p.m. with a farm-to-table menu and a professional coffee program and classic European après ski (happy hour). Coffeebar Squaw Valley will be the fourth local Coffeebar establishment, joining two locations in Truckee and one in Reno, and plans are in the works for a Menlo Park location in the San Francisco Bay Area. Coffeebar Squaw Valley is located on the eastern end of The Village at Squaw Valley.
Andy Wirth, president and CEO of Squaw Valley Alpine Meadows, shared, “Greg Buchheister has developed what can only be considered one of the coolest and highest quality brands in the competitive world of West Coast coffee and cafés. I am stoked to welcome Coffeebar to The Village at Squaw Valley.”
Coffeebar Squaw Valley will be both comfortable and contemporary, inspired by the rustic modern cafés of Italy and designed in collaboration with local artists from Roundwood Furniture, Mountain Forge and Root of Design Electric. The interior will feature white marble, forged steel, wood from Lake Tahoe’s old boathouses, and skis and snowboards repurposed into modern functional art.
“We hope the guests of Squaw Valley will be thrilled to enjoy the quality coffee, food and the atmosphere offered by Coffeebar as it becomes the heart of the Squaw Valley ski community,” said Buchheister. “President’s Day weekend and the kick-off party will mark a memorable beginning at Squaw Valley, and everybody is invited.”
Inspired by the coffee shops found on every street corner in Italy, Coffeebar was founded on the principles of providing the highest quality experience in a fast paced, café environment. From seed to cup we source and serve the highest-grade coffee available (C1). Our coffee is roasted with the perfect blend of art and science, brewed with care by coffee professionals and served with love! Our food is hand crafted in our kitchen using fresh, local ingredients serving something delicious for every time of day. The Coffeebar heart beats for our community and we have planted our roots here for you. Benvenuti! Visit coffeebar.com for more information.
About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the second year in a row by USA Today and 10Best Readers’ Choice 2017, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.