About Squaw Valley | Alpine Meadows
Voted ‘Best Ski Resort’ in North America for the third year in a row by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California. Spanning over 6,000 skiable acres across two mountains, skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital™ as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Visit squawalpine.com or call 1.800.403.0206 to learn more.
Our Mission Statement
Create extraordinary experiences and protect these legendary mountains.
History of Squaw Valley®
In 1946, Alex Cushing traveled from the East Coast to the Sierra Nevada Mountains on a ski vacation that changed his life forever. During his 1946 trip west, Alex broke his ankle while skiing at Sugar Bowl. As the fourth in the groups game of Bridge, his friends demanded that he stay. Always optimistic, Cushing contented himself relaxing on the sundeck and watching other skiers. While there, he heard a young man named Wayne Poulsen speak of a nearby place with the best skiing in the country. Intrigued by the claim, Cushing asked to see this place. The group, with Alex on crutches, made their way to the Valley where Alex watched his friends hike and ski the Squaw’s unparalleled peaks. With a powerful dream and relentless determination, Cushing raised $400,000 from friends and family and set about the task that would change California’s history and the world’s ski industry.
On November 24, 1949, less than three years after his first visit, Alex Cushing opened Squaw Valley. Skiers could ride the world's largest double chairlift, Squaw One, and had a choice of two rope tows, including one known as "Little KT." Alex Cushing’s bid to host the 1960 Olympic Winter Games originally began as a plan to gain publicity for the resort. However, the announcement of the bid stirred so much excitement that Cushing saw the real potential of hosting the Olympic Games. What began as an impulsive idea quickly materialized into a feasible plan, and Squaw Valley, with only one chairlift and lodging for fifty, became a forerunner in run for the Olympic bid.
Ultimately, Cushing’s campaign succeeded through the power of an idea—a return to the Olympic ideas of simplicity with a focus on athleticism, sportsmanship and diversity. The 1960 Olympic Winter Games brought commerce and infrastructure to the Lake Tahoe Area, turning a former summer vacation town into a renowned winter destination and transforming Squaw Valley, a small ski mountain with one chairlift and lodging for fifty, into a world-class ski resort. Since 1960, Squaw Valley has continued to thrive and is consistently ranked among the world’s top resorts. With 3,600 skiable acres across six peaks, North America’s most advanced lift network and some of the best lift accessed terrain in the world, Squaw Valley continues to inspire all of those who happen upon her majestic peaks—just as she once inspired one man to do the impossible.
History of Alpine Meadows®
Alpine Meadows was founded in 1961 by a group of avid skiers from San Francisco who discovered the potential at Alpine Meadows while skiing at neighboring Squaw Valley. A number of families pooled resources to develop the resort and John Reily originally founded Alpine Meadows as Ward Peak. Alpine Meadows opened for the 1961-1962 season with three lifts. JMA Ventures purchased Alpine Meadows from Powdr Corporation in July 2007 and operated the resort until the Squaw Valley and Alpine Meadows joined forces in November 2011.
Ownership History of Squaw Valley | Alpine Meadows
Squaw Valley | Alpine Meadows is owned by subsidiaries of Squaw Valley Ski Holdings, LLC, headquartered in the Olympic Valley area of Placer County, California. Squaw Valley Ski Holdings, LLC was formed in 2011 to be the parent company of Squaw Valley | Alpine Meadows’ operating subsidiaries. Affiliates of Squaw Valley Ski Holdings, LLC had acquired Squaw Valley USA and The Village at Squaw Valley in 2010 from the shareholders at the time which included family members of one of Squaw Valley’s founders, Alex Cushing. Also in 2011, a Squaw Valley Ski Holdings, LLC subsidiary acquired Alpine Meadows from Alpine Sierra Ventures, LLC.
Squaw Valley Ski Holdings, LLC locally manages three operating subsidiaries: Squaw Valley Resort, LLC, Alpine Meadows Ski Resort, LLC and Squaw Valley Real Estate, LLC.