Toyota Ski ProAm

The Toyota Ski ProAm is a benefit mixing ski racing and celebrations to benefit nonprofit conservation partners Waterkeeper Alliance and Protect Our Winters. Complimenting the Audi FIS World Cup races, the exclusive on and off-snow activities include First Tracks, Saturday night's Forever Blue: Together Tonight for Tomorrow fundraising celebration and Sunday’s ProAm ski race, a head-to-head team competition featuring ski racing legends, celebrities and partners. 

Event Details

Forever Blue: Together Tonight for Tomorrow 

On Saturday night, ski legends, celebrities and race fans gather for a night to remember benefitting Waterkeeper Alliance and Protect Our Winters at the Resort at Squaw Creek. The Forever Blue fundraiser features locally-sourced food items, delicious specialty drinks, one-of-a-kind auction opportunities and top-shelf entertainment.

  • Table Sponors available for $5000-$15,000
  • Individual Ticket: $250
  • Date: Saturday, March 11
  • Time: 7pm
  • Location: Resort at Squaw Creek
  • Music by Dennis Quaid & The Sharks
  • Dress Code: Tahoe formal, Levi's encouraged!

Get Tickets

Toyota ProAm Ski Race

Sunday is race day! It’s your turn to take to the snow in a head-to-head team competition coached by some of the greatest ski racing legends of all time. A pool format* with celebrities, sponsors, members and legends – all racing for their rights to top the podium!

*Using the power of the digital age, Toyota ProAm teams will earn race handicapping by fundraising via social media platforms for Waterkeeper Alliance and Protect Our Winters leading up to race day.

ProAm Race Spot: $2,500. Racers receive: 

  • (2) World Cup VIP Credentials
  • (2) 3-Day Lift Access for Squaw Valley
  • (2) Entries to First Tracks
  • (2) Tickets to Forever Blue: Together Tonight For Tomorrow Event
  • (1) ProAm Race Spot
  • (2) ProAm VIP Credentials 
  • (1) VIP Parking Pass for ProAm
  • (1) ProAm Gift Bag

Reserve Race Spot

Schedule of Events

Friday, March 10
Time Event Location
10am Ladies FIS World Cup Giant Slalom (VIP experience for ProAm attendees) Red Dog
Saturday, March 11
Time Event Location
7-9am First Tracks - early access to the slopes of Squaw Valley Load Funitel at 7:20am
10am First Run - Ladies FIS World Cup Slalom (VIP experience for ProAm attendees) Red Dog
1pm Second Run - Ladies FIS World Cup Slalom (VIP experience for ProAm attendees) Red Dog
7pm Korbel Forever Blue: Together Tonight for Tomorrow fundraising celebration presented by Levi's Resort at Squaw Creek
Sunday, March 12
Time Event  Location
7:30am Toyota ProAm Breakfast Plaza Bar in the Olympic House
8:30am ProAm Team Meeting Plaza Bar in the Olympic House
9am Course Inspection Red Dog
10am Toyota ProAm Racing Begins Red Dog 
1pm Toyota ProAm Finals Red Dog 
2pm ProAm Race Awards Plaza Bar in the Olympic House

Conservation Partners

About Waterkeeper Alliance

Waterkeeper Alliance is the largest and fastest growing nonprofit solely focused on clean water. Waterkeeper strengthens and grows a global network of grassroots leaders protecting everyone’s right to clean water. 

About POW

Protect Our Winters is a passionate crew of diehards, professional athletes and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action. We focus on educational initiatives, political advocacy and community-based activism.